TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear TV networks have long been recognized as established television models, relying on scheduled programming via public channels. In contrast, digital services operate on subscription models, with global streaming giants, Disney+, and niche players serving as dominant forces. As digital engagement shift, rivalry between broadcast stations and st